Build Your Own Value | Meya Health

Build Your Own Value

Digital Marketing for Small Businesses

In today's digital age, small businesses face unique challenges and opportunities. Digital marketing has emerged as a powerful tool that can help these businesses reach a wider audience and increase their sales. By leveraging social media, search engine optimization, and email marketing, small businesses can create effective marketing strategies that resonate with their target audience.

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Key Strategies

Social Media Engagement: Utilizing platforms like Facebook and Instagram to connect with customers.
SEO Optimization: Improving website visibility through targeted keywords.
Email Campaigns: Sending personalized offers to engage existing customers.

These strategies not only enhance brand awareness but also foster customer loyalty, which is crucial for long-term success.

CASE STUDY

Build Your Own Value Story for Health Systems

A small digital therapeutics company aimed to improve IBS care by addressing key challenges: limited access to cognitive behavioral therapy (CBT), non-standardized care pathways, and patient hesitancy toward digital health solutions. PFG MedComm partnered with the company to identify adoption barriers, refine their CBT app, and support seamless provider engagement.

Anticipated

Anticipated IBS care gaps by engaging stakeholders to assess real-world barriers, including provider familiarity, patient adherence, and the need for culturally relevant resources.

Advisory Board Strategy & Execution
Stakeholder Profiling & Internal Perspectives
Regional Practice & Patient Needs Analysis

Adapted

Adapted the CBT app and provider resources based on advisory board insights to enhance accessibility, engagement, and adoption.

Core Value Message Development
Multilingual & Culturally Relevant Resource Development
Educational Material & Implementation
Workflow Optimization

Accomplished

Accomplished provider adoption and improved patient engagement through a structured framework for digital IBS treatment integration.

Best Practices Guide for App Integration
Provider Training & Support Resources
Ongoing Feedback Loop for Continuous Optimization

Navigate market access with confidence.

We continuously explore innovative approaches to help you navigate the complexities of the healthcare payer landscape. Download the Ultimate Guide to Market Access to learn more.

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Ready to move your access strategy forward?

Looking to elevate your value communications with market access stakeholders? We’re constantly exploring smarter, more innovative ways to move strategy forward.

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More Insights

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Access Strategy

Addressing employer-channel communication challenges through tailored value messaging and coordinated materials.

Digital Therapeutics

Improving adoption of a digital CBT solution for IBS care by addressing access gaps, provider engagement, and patient acceptance through tailored strategy and resources.

Fly On The Wall

How an immersive experience was developed to help NSM attendees better understand customer mindsets and scenarios through strategic persona-based and real-world scenarios.

Let’s Talk About What We Can Accomplish Together

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