Value Messaging | Meya Health

Value Messaging

Remote Work Revolution

The COVID-19 pandemic has accelerated the shift towards remote work, prompting companies to rethink their operational strategies. While remote work offers flexibility, it also presents challenges in maintaining productivity and company culture.

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Challenges and Solutions

Communication Barriers: Implementing tools for effective communication.
Employee Engagement: Creating virtual team-building activities.
Work-Life Balance: Encouraging boundaries between work and personal life.

As remote work becomes a permanent fixture for many organizations, addressing these challenges will be crucial for success.

CASE STUDY

Employer Coverage Value Messaging

A midsize pharmaceutical company was facing challenges in communicating the value of their product portfolio to the employer channel. Coverage variations and changes due to the healthcare landscape impacted employer perspectives.

Anticipated

Anticipated the needs by reviewing landscape and challenges with internal stakeholders.

Landscape Research & Needs Assessment
Field Team Interviews
Stakeholder Profiling

Adapted

Adapted employer strategy by proposing a wraparound approach to addressing the employer channel.

Strategic Planning

Accomplished

Accomplished by developing a communication strategy using both non-personal, and traditional marketing approaches.

KOL Collaboration
Whitepaper
Customer-Facing Branded/Unbranded Materials

Navigate market access with confidence.

We continuously explore innovative approaches to help you navigate the complexities of the healthcare payer landscape. Download the Ultimate Guide to Market Access to learn more.

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Ready to move your access strategy forward?

Looking to elevate your value communications with market access stakeholders? We’re constantly exploring smarter, more innovative ways to move strategy forward.

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More Insights

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Addressing employer-channel communication challenges through tailored value messaging and coordinated materials.

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Let’s Talk About What We Can Accomplish Together

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