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Emerging Markets

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CASE STUDY

Portfolio Value Strategy - Emerging Markets

PFG MedComm partnered with the global marketing division of one of the top 10 medical device and diagnostics manufacturers to communicate the value of their expansive diagnostics portfolio to a new customer segment in emerging market regions worldwide.

Anticipated

Anticipated the needs and opportunities within their customer segment through a comprehensive landscape assessment.

Landscape Assessement & Strategic Recommendations
Best Practices Review

Adapted

Adapted the tactical plan and created engagement tools.

Stakeholder Mapping Workshop
Value Story Deck
Customer Leave Behinds

Accomplished

Accomplished by empowering their field teams through stakeholder engagement training workshops with real-world scenario simulation.

Global Training Workshops
Field Team Playbook
Customer Profiles

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