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Access Strategy
Addressing employer-channel communication challenges through tailored value messaging and coordinated materials.
Digital Therapeutics
CASE STUDY
Enhancing Digital Therapeutics Adoption for IBS Care
A small digital therapeutics company aimed to improve IBS care by addressing key challenges: limited access to cognitive behavioral therapy (CBT), non-standardized care pathways, and patient hesitancy toward digital health solutions. PFG MedComm partnered with the company to identify adoption barriers, refine their CBT app, and support seamless provider engagement.
Anticipated
Anticipated
Anticipated IBS care gaps by engaging stakeholders to assess real-world barriers, including provider familiarity, patient adherence, and the need for culturally relevant resources.
- Advisory Board Strategy & Execution
- Stakeholder Profiling & Internal Perspectives
- Regional Practice & Patient Needs Analysis
Adapted
Adapted
Adapted the CBT app and provider resources based on advisory board insights to enhance accessibility, engagement, and adoption.
- Core Value Message Development
- Multilingual & Culturally Relevant Resource Development
- Educational Material & Implementation
Workflow Optimization
Accomplished
Accomplished
Accomplished provider adoption and improved patient engagement through a structured framework for digital IBS treatment integration.
- Best Practices Guide for App Integration
- Provider Training & Support Resources
- Ongoing Feedback Loop for Continuous Optimization
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