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Fly On The Wall

Immersive NSM Experience

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CASE STUDY

A "Fly On The Wall" Immersive NSM Experience

A top 5 large pharmaceutical company wanted to support their NSM attendees to better understand the customer experience and mindset through real world scenarios. PFG MedComm partnered with the production agency to develop strategic approach and content.

Anticipated

Anticipated various clinical, patient, and access scenarios that would be most valuable for understanding the customer mindset.

Landscape Assessment & Strategic Recommendations

Adapted

Adapted the immersive experience through the development of customer personas, characters, and scenarios.

Stakeholder Mapping
Customer Research

Accomplished

Accomplished by creating robust immersive storylines, scripts, and scenes for NSM attendees to understand the customer experience.

Comprehensive NSM Training

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